CAPS-I’s annual conference provides members with excellent professional learning opportunities. Up until now, conference material and invitations tended not to stray from classic email and print marketing, so the goal of this video was to capture business and promotional material in a fresh way, with a modern look.
How We Filled It
We interviewed a variety of schools, and filmed seminars and activities at the conference, all to capture the essence of this event. By capturing important moments, we were able to create a visually stimulating piece that is full of life and packed with information. Our documentation of this event resulted in a marketing tool that can be used for years to come.
- Educates targeted customers
- Engages key audiences
- Conference coverage
- Increased interest in next year’s conference
- Increased credibility